We’ve been on tenterhooks ever since Victoria Beckham proclaimed her plans to launch a name beauty line back in February. “I wish to take care of ladies inside and out, providing them with the must-have things in make-up, skincare, fragrance and welfare that I feel I want in my very own life,” Beckham aforementioned in a very statement at the time.
Thankfully, she’s been dropping teasers on Instagram each currently so to keep us on our toes in the run up to the launch. In her latest post, she offers fans a sneak peek into the science behind it all – whereas carrying an individualized coat, of course. “From labs to conferences… busy acting on Victoria Beckham Beauty,” she aforementioned in a very caption below a photograph of herself carrying cream checked trousers paired, a red shirt and a light-weight inexperienced jumper from her own complete.
VB conjointly shared a sweet many thanks to her right-hand girl, Sarah Creal, the co-founder and business executive of Victoria Beckham Beauty. She aforementioned in a very video post: “Grateful to Sarah Creal, my co-founder and business executive of Victoria Beckham Beauty… who has your back?”
The fashion designer is launching VB Beauty as a digital-native complete, oversubscribed through Victoriabeckham.com and backed by modern Investment Partners. “I was going direct to the buyer with regards to fashion before I had a standalone store, therefore this isn’t new Me,” says Beckham, who proclaimed the launch of her own YouTube channel last year in a very move designed to permit her to have interaction directly along with her fans. “Just like I pay such a lot time within the fitting space progressing to recognize what my customers wish to wear, I’m progressing to be asking ladies to inform Me that merchandise they need me to develop for them within the beauty and welfare arenas. It’s vital on behalf of me to understand what they need.”