Understanding the Red and Green arrow in Google Analytics

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When I started blogging newly, I didn’t understand anything about Google analytic. I couldn’t read my Google analytic dashboard and so I started studying how to read the data displayed on my dashboard. When you log in to your Google Analytics dashboard, you will see something like this:

The users represent the unique visitors who visit your site. Then under the user, you will see an arrow pointing either upward or downward, beside the arrow is the percentage growth of your visitors. The arrows are either green or red in color.

Before I continue, I will explain what the green and red arrow signifies. The green color pointing upward shows a positive growth while the green arrow pointing downward shows a positive growth but in a negative way. When this happens you have to watch it so as not to allow the arrow to turn red.

The Red arrow, on the other hand, means negative growth. Just like the green arrow, the red arrow also points upward or downward depending on how bad it is.

If for instance on the 1st of January you had 79 users, with a green arrow pointing upward, with a percentage of 68.1%. Then on the 2nd you have 86 users, with a percentage of 83% with the green arrow still pointing upward, which means that your users have grown by 7 users with a 14.9% increase.

Session: sessions are referred to as visits or the different times your visitors came back to your site. Now if you look at the image I displayed, you will see that the previous day I had 99 visits, with a percentage of 50% with a green arrow pointing upward, while today I have 108 visits with a percentage of 58.8% with the green arrow pointing upward. What this means is that my sessions increased by 9 with a percentage increase of 8.8%.

Bounce rate: This is the percentage of users who visit your site and leave right away. One would ask, what is a good bounce rate? a bounce rate in the range of 25 to 40 percent is excellent. 41 to 54 percent is roughly average. 55 to 70 percent is higher than average.

Session Duration: This is the time that a visitor spends on your website.

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