Nestlé has announced the signing of the European Plastics Pact to help achieve its goals of ensuring packaging is 100% reusable or recyclable by 2025.
Nestlé UK and Ireland was a founding member of the world’s first plastic pact, launched in the UK by WRAP in 2018. The company has now committed to a European version of the pact, convened by France and the Netherlands, to promote the circular economy across its European markets.
The European Plastics Pact commits signatories to reducing virgin plastic products and packaging by at least 20%, raising the collection and recycling capacity of plastics in Europe by at least 25% and boosting the use of recycled content in plastic packaging to an average of 30%.
Nestlé’s chief executive for Europe, Middle East and North Africa Marco Settembri said that the company is pleased to sign the European Pact. He also said that one of their major objectives is to create a circular economy by improving collection, sorting and recycling schemes across Europe.